Translator: Michele Gianella Reviewer: TED Translators admin I have a confession to make. I’m a business professor whose ambition has been to help people learn to lead. But recently, I’ve discovered that what many of us think of as great leadership does not work, when it comes to leading innovation. I’m an ethnographer. I use
Translator: Tanya Cushman Reviewer: Peter van de Ven Do you like sitting next to weird people? (Laughter) (Applause) (Laughter) I don’t like sitting next to weird people. I think that’s true for most of us. I mean, be honest, how many of you wish you could change seats right now? (Laughter) Yeah. The problem, though,
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of play, number one, was engaging in a childlike activity or endeavor, and number two was gambling. And I realize I do both when I’m designing.
(Applause) I want to talk to you a little bit about user-generated content. I’m going to tell you three stories on the way to one argument that’s going to tell you a little bit about how we open user-generated content up for business. So, here’s the first story. 1906. This man, John Philip Sousa, traveled
– Then I got tattoos and somewhere in my head, I’m like, “Okay, you gotta work for yourself now.” (laughs) (upbeat rock music) Fortune 5– – The tattoo guy from the emo band. – Normally I would say, “No.” – Those Fortune 500 creative would. – But in this case I’d say, “Hell no!” Do
okay thanks guys thanks for everything here today I’m gonna start by doing a quick experiment now everybody hates audience participation but can I ask you all to just stand up please, what take two seconds, all the groans okay come on stand up okay come on it’s not that bad you can you can
So yeah so my name is Steve Gates as he said I have the title that always sounds like it’s out from that HBO documentary series Silicon Valley of head design evangelist with what’s that basically what that means is you know about a year and a half ago I joined Invision to really look
Translator: Camille Martínez Reviewer: Ivana Korom Hi there, everyone. I would like to start by asking you a simple question. And that is, who of you wants to build a product that is as captivating and engaging as, say, Facebook or Twitter? If you think so, please raise your hand. Something that’s as captivating and